ddw 2019
client: dutch design week 2019
location: Paradijslaan 72 Eindhoven
exposition: october 2019
program: those who care
“Those who Care”, a motto coined by Feike Sijbesma during the Economic Forum in Davos 2019, addresses the need to review the values of our society. It revives the concept of ‘noblesse oblige’ by emphasizing the engagement of CEOs of large companies with society and the environment. This has led to increased attention to responsible entrepreneurship in the media over the past year.
Humanity wants progress, with new techniques, faster responses, and more efficient solutions. Systems are required to work flawlessly, providing us with more time and better health and well-being. However, sometimes nature has been neglected in the profit of progress.
The new attitude is to neutralize the consequences of previous actions and improve what is left... So technology must be used for the benefit of nature. Progress and at the same time strengthening nature is the course to follow.
The exhibition:
Those who Care challenged people to think about trust, sustainability and sharing power and resources in an urban system. The exhibition space was filled with a colourful pattern of lines and angular woven shapes and was complemented by people's thoughts. As more messages were added, the pattern grew like a living organism throughout the exhibition.
